Vatican
City, 15 May 2012
(VIS) - This morning a note from the Director of
the Holy See Press Office, Fr. Federico Lombardi, S.J., was issued on
the conclusion of the legal conflict between the Holy See and the
Benetton Group, due to its unlawful use of Pope Benedict XVI's image
in the "Unhate" ad campaign.
"Last
Friday," reads the communique, "the Benetton Group
published a note ... reaffirming its 'regret for having offended His
Holiness Benedict XVI and believers', and assuring that it
'guarantees and maintains that all photographic images of the Holy
Father have been retracted from commercial distribution and promises
not to use the image of the Holy Father in the future without
authorization from the Holy See'". It ends with stating that
"the Benetton Group will use its resources to stop the further
use of the image by third parties on internet sites and in other
places".
"The
communique of the Benetton Group," emphasizes Fr. Lombardi,
"represents the conclusion, based on an agreed settlement, of
the conflict between the lawyers of the Holy See ... and those of the
Benetton Group, a conflict that took place, as announced, and has
been open until now. The Benetton Group recognizes therefore ... that
the Pope's image must be respected".
"The
Holy See did not seek monetary compensation. Nevertheless, moral
compensation in recognition of the abuse committed has been sought as
well as affirming the desire to defend, even by legal means, the
Pope's image. In place of monetary compensation it has asked and
received from the Benetton Group an act of generosity, effective even
if limited, toward one of the Church's charitable activities".
Let me guess: the offensive campaign hurt their business.
ReplyDeleteIf Benetton really cared, they would have not create those offensive ads in the first place.
Either that or they are morons.
I have my suspects for the apologizes of Benetton... He just retreat because the Church take an process great against the mark Benetton; these always make violence image and irreverence since long time.
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